Archive for October, 2008

Google Adwords: Google made a small mistake :)

I am sure Larry and Sergie could do the best Google search. With all the advance search techniques, the delimiters, the quotes, commas etc. I mean ofcourse – they designed and built it! They know it better than anything else!

Okay – how about Google Adwords?

Sample this: Most of us keep struggling with good landing pages, google adword creatives, text ads, image ads, gadget ads… Keep tweaking them all till we don’t get our CPC, CPA, CPL, visitors, visits, pageviews right.

But some things we never forget to check, re-check, click, doubleclick… is the URL… Some of the paranoid us also recheck the spellings, the brand names and the grammar one too many times!

Today while random surfing (I get paid for this :P), I noticed Google AdWords being used heavily for the US Elections 2008 registration phase… Obama or Palin (McCain yeah!) doesn’t matter to me.. But I thought I would like to see what Google has to offer for the campaign…

But what does it do?

It ends up using a Wrong URL for its ads (!) – Yes, check it out for yourself: http://www.google.com/2008election/

Worth forgiving I tell you… But if I was a client… I’d be nervous 😥

Here it is:

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