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How I know Shiksha.com could be Infoedge’s foray into education

A couple of weeks ago, I got to know of a big transaction in the Domaining world. Shiksha.com was bought by Infoedge (Naukri.com) for an undisclosed amount. This info was interesting as it came in close heels with this announcement by Infoedge (Naukri.com) on their foray into the booming education market.

Now today, during my regular reading on domain investments, I saw ‘Siksha.com‘ (notice it being Siksha and not Shiksha) being bought by another South Delhi based software company for USD 10,000.

Okay – so here is what I foresee: Siksha.com will get a lot of type-in traffic once cash rich Infoedge starts to advertise using mass media. Free traffic for Siksha.com and ad revenue for Pragati Infosoft . Could that would force Infoedge (Naukri.com) to buy the domain by adding another zero to the figure? Or maybe am speculating too early. Watch this space.

Exciting. Domaining is getting into mainstream! And I can be with the FBI for unearthing something which is virtually unknown to many.

Edit: The domain records of Shiksha.com now carry InfoEdge as the owner with the VP (Technology) Manish Gulati’s Yahoo address.
Siksha.com owned by Pragati Infosoft

Shiksha.com whois record Infoedge

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Hindustan Times – Are we on the same page?

If I had one word that great brands stand for – consistency would be it.

But why should consistency be perhaps the only or the most important parameter?

It is about predictability (I know what I’d get), which leads to comfort (I’d take that – no questions asked), and which leads to loyalty (I will only take that). And yes, I think it can be that simple. No surprises, life is good, brand advocacy (you take that!) prevails.

So today, while I paid my routine visit to AgencyFaqs I was in for a surprise from Hindustan Times (and as a loyal user it meant *&#^$(*&% ).

Just to set the context: I am still a very friendly newspaper reader. Yes, most of my reading actually happens on the Internet, but the comfort and ‘portability’ of the newspaper still cannot be beaten. Have been religiously reading the Hindustan Times since the time I could phonetically read the masthead “etch eye en dee you ess tee aye en… …. … …. …” (straight out of English 101)

So I saw this site capture running on the home page of Agencyfaqs: (Frame 1 & Frame 2)

Hindustan Times .com Campaign - experience news like never before

Hindustan Times .com Campaign - experience news like never before

As a loyal user, I had to click on it. Read the lines “the all new hindustantimes.com” well, the last phrase any marketer should use. If it is all new, and offers great value, you rather rebrand it. Anyways, so since it was all “new” and all that, I was hoping for a surprise! And a good one.

I land up on this page:

Hindustan Times .com - Homepage

Old Page (spot the difference?)

Hindustan Times .com - Homepage Old

While the above is not a huge difference, what has made me wonder is the look of the communication (the above banner) and the actual landing page?

Great landing pages should start from where the creative/communication/teaser left?

Not only that, if you see, the Gateway of India is sinking. The historical monument that has been the symbol of Mumbai’s fervour been marginalised to such obnoxious extents?

Lastly – the logo. Last I heard, companies spent gazzilion of dollars beefing up their logo consistency, changing the logo, and ensuring that guidelines are met.

All it takes is one Flash Designer?

The new UI and site would be covered by me soon. Till then, I rest my case against HindustanTimes.com

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Telecom Brands in India: Airtel, Hutch, Idea

They are all talking the same.

Zero product level differentiators. Zero service level differentiators. Near-zero service in anycase!

We need number portability in this country.

Period.

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